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Official Press Kit

11 Years After Stockholm Reviewed His Beer,
He Turned Their Voices Into Music

A real 2015 craft beer story, documented through video testimonials, becomes a modern music project rooted in gratitude, memory, and Konpa.

HaitiUnited StatesStockholmKonpa Music

Watch the 60-second story trailer

Stockholm footage → real reviews → current music journey.

Why this story matters

This is not just a music release. It is a real 11-year story documented on video.

In 2015, Swedish craft beer lovers reviewed 888 Craft Beer on camera in Stockholm. More than a decade later, those archived voices became the emotional foundation for a new music project by Pierre Augustin, a Haitian-born, U.S.-raised artist now sharing a modern version of the Konpa music he grew up with.

Fast Story Pitch

A founder returns to the people who encouraged his first dream, not with another bottle, but with a song.

Search + AI Overview Summary

What is this project?

Before You Knew My Name is a music and documentary-style storytelling project byPierre Augustin, a Haitian-born, U.S.-raised artist and entrepreneur based in Washington, DC. The project connects his 2015 888 Craft Beer promotion inStockholm, Sweden, real Swedish video testimonials, travels across eight countries, and his return to Konpa music, the sound of his childhood.

The core story: people in Stockholm believed they were reviewing a craft beer, but their words stayed with Pierre for more than a decade and later inspired songs about gratitude, memory, identity, entrepreneurship, and human connection.

Short Summary

In 2015, Haitian-American entrepreneur Pierre Augustin brought his independent craft beer brand, 888 Craft Beer, to Stockholm, Sweden. During promotional events, he recorded video testimonials from Swedish consumers who shared their honest thoughts and encouragement.

More than a decade later, after traveling across eight countries, documenting his entrepreneurial journey, and returning to the music he loved growing up, Pierre rediscovered those recordings.

What began as customer feedback became something much more meaningful.

Inspired by the voices of strangers who unknowingly encouraged him during an important chapter of his life, Pierre created a music project that transforms those memories into songs about gratitude, identity, resilience, and the journey back to his roots.

Born in Haiti, raised in the United States, and now based in Washington, DC, Pierre blends storytelling with the rhythms of Konpa, the music of his childhood.

The project is a thank-you letter to the people, places, and moments that helped shape his journey.

For Craft Beer Lovers

The 888 Craft Beer Connection

888 Craft Beer was not just a product launch. It was a moment of exchange between an independent founder and people in Stockholm who took time to taste, react, and speak honestly on camera.

Their feedback became part of Pierre’s memory. Years later, the same spirit of risk, creativity, and cultural sharing now lives inside his music.

Proof Point #1

Real video testimonials from Stockholm craft beer participants.

Proof Point #2

A founder’s documented journey from craft beer to music.

Proof Point #3

A rare bridge between beer culture, entrepreneurship, Haiti, Sweden, and Konpa.

Testimonial Moments

Watch the real 2015 Stockholm video testimonials that helped shape the story behind the music.

Stockholm Testimonial 1

888 Craft Beer participant video from the Stockholm story archive.

Stockholm Testimonial 2

888 Craft Beer participant video from the Stockholm story archive.

Stockholm Testimonial 3

888 Craft Beer participant video from the Stockholm story archive.

Stockholm Testimonial 4

888 Craft Beer participant video from the Stockholm story archive.

Stockholm Testimonial 5

888 Craft Beer participant video from the Stockholm story archive.

Stockholm Testimonial 6

888 Craft Beer participant video from the Stockholm story archive.

Timeline

Haiti

Born in Haiti and introduced to the rhythms and culture that would later inspire his music.

United States

Grew up in America and developed an entrepreneurial mindset while maintaining a connection to his Haitian roots.

2015

Launched 888 Craft Beer.

Stockholm, Sweden

Promoted 888 Craft Beer and recorded video testimonials from Swedish consumers sharing their thoughts and experiences.

2015–2025

Traveled across eight countries while documenting business ventures, experiences, people, cities, and cultures.

Today

Releasing original music inspired by gratitude, memory, entrepreneurship, travel, and the return to Konpa music.

The Story Angle

Most people believed they were simply reviewing a craft beer. What they did not know was that their words would stay with the founder for more than a decade — and later become part of a music story.

“What happens when you discover that a few encouraging words from strangers helped shape your future?”

Artist Quote

“Some of the people in those videos may not remember me. Some may not even remember 888 Craft Beer. But I remember them.

These songs are my way of saying thank you.”

— Pierre Augustin

Key Themes

GratitudeEntrepreneurshipMemoryTravelSwedenHaitiKonpa MusicIdentityHuman Connection

Frequently Asked Questions

What is Before You Knew My Name?

Before You Knew My Name is a music project by Pierre Augustin inspired by real 2015 video testimonials from Stockholm craft beer participants who reviewed 888 Craft Beer.

Why is Sweden part of the story?

Sweden is central because Stockholm craft beer lovers gave honest video feedback about 888 Craft Beer in 2015. Those voices later became part of the emotional foundation for Pierre’s music.

What is the connection between 888 Craft Beer and Konpa music?

888 Craft Beer represents Pierre’s entrepreneurial journey, while Konpa represents the music of his childhood. The project connects both as chapters of one life story.

Why would craft beer lovers care?

The project honors the people who participated in the original craft beer event and shows how honest feedback from a beer community can become part of a larger creative journey.

Why would journalists care?

This is a documented human-interest story connecting entrepreneurship, Sweden, craft beer, archived video testimonials, Haitian identity, Washington DC, and a new music release.

Media Assets

Trailer

60-second video trailer with Stockholm footage and music preview.

Testimonials

Short clips from 2015 craft beer participants in Stockholm.

Press Photos

Artist images, event stills, and 888 Craft Beer visuals.

Music Links

Spotify, YouTube, and social media release links.

Media Contact

Pierre Augustin

timtim.live

Washington, DC, USA

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