Ki sa ki anvan ou konnen non mwen?

Before You Knew My Name se yon pwojè mizik Pierre Augustin enspire pa vrè temwayaj videyo 2015 ki soti nan patisipan byè atizanal Stockholm ki te revize 888 byè atizanal.

Poukisa Syèd fè pati istwa a?

Syèd se yon pati nan istwa a paske Pierre te anrejistre temwayaj videyo onèt nan men rayisab byè atizanal Stockholm an 2015, epi vwa sa yo pita te vin yon pati nan fondasyon emosyonèl pou mizik li.

Ki koneksyon ki genyen ant 888 Craft Beer ak mizik Konpa?

888 Craft Beer reprezante vwayaj antreprenè Pierre, alòske Konpa reprezante mizik anfans li. Pwojè a konekte tou de kòm chapit nan yon istwa lavi.

Official Press Kit

11 Years After Stockholm Reviewed His Beer,
He Turned Their Voices Into Music

A real 2015 craft beer story, documented through video testimonials, becomes a modern music project rooted in gratitude, memory, and Konpa.

For Journalists For Craft Beer Lovers

HaitiUnited StatesStockholmKonpa Music

Watch the 60-second story trailer

Stockholm footage → real reviews → current music journey.

Why this story matters

This is not just a music release. It is a real 11-year story documented on video.

In 2015, Swedish craft beer lovers reviewed 888 Craft Beer on camera in Stockholm. More than a decade later, those archived voices became the emotional foundation for a new music project by Pierre Augustin, a Haitian-born, U.S.-raised artist now sharing a modern version of the Konpa music he grew up with.

Fast Story Pitch

A founder returns to the people who encouraged his first dream, not with another bottle, but with a song.

Search + AI Overview Summary

What is this project?

Before You Knew My Name is a music and documentary-style storytelling project byPierre Augustin, a Haitian-born, U.S.-raised artist and entrepreneur based in Washington, DC. The project connects his 2015 888 Craft Beer promotion inStockholm, Sweden, real Swedish video testimonials, travels across eight countries, and his return to Konpa music, the sound of his childhood.

The core story: people in Stockholm believed they were reviewing a craft beer, but their words stayed with Pierre for more than a decade and later inspired songs about gratitude, memory, identity, entrepreneurship, and human connection.

Short Summary

In 2015, Haitian-American entrepreneur Pierre Augustin brought his independent craft beer brand, 888 Craft Beer, to Stockholm, Sweden. During promotional events, he recorded video testimonials from Swedish consumers who shared their honest thoughts and encouragement.

More than a decade later, after traveling across eight countries, documenting his entrepreneurial journey, and returning to the music he loved growing up, Pierre rediscovered those recordings.

What began as customer feedback became something much more meaningful.

Inspired by the voices of strangers who unknowingly encouraged him during an important chapter of his life, Pierre created a music project that transforms those memories into songs about gratitude, identity, resilience, and the journey back to his roots.

Born in Haiti, raised in the United States, and now based in Washington, DC, Pierre blends storytelling with the rhythms of Konpa, the music of his childhood.

The project is a thank-you letter to the people, places, and moments that helped shape his journey.

For Craft Beer Lovers

The 888 Craft Beer Connection

888 Craft Beer was not just a product launch. It was a moment of exchange between an independent founder and people in Stockholm who took time to taste, react, and speak honestly on camera.

Their feedback became part of Pierre’s memory. Years later, the same spirit of risk, creativity, and cultural sharing now lives inside his music.

Proof Point #1

Real video testimonials from Stockholm craft beer participants.

Proof Point #2

A founder’s documented journey from craft beer to music.

Proof Point #3

A rare bridge between beer culture, entrepreneurship, Haiti, Sweden, and Konpa.